Qualified Broker Network

We connect everyday Americans with brokers who actually know what they're doing.

GYOLeads connects everyday Americans with agents who believe in making the complex simple — professionals who take the time to understand a client's situation, explain their options clearly, and stand behind every recommendation they make.

Apply to Join See how it works
100%
Independent brokers — no captive agents
50
States — we work with agents licensed anywhere in the U.S.
Real
Consumer leads generated through education
Vetted
Qualified brokers only — every application reviewed
Who We're Looking For

The kind of broker we'd send our own family to.

We hold our network to a high standard because the people we serve deserve it. If this sounds like you, we want to hear from you.

🧭
Deep Marketplace Knowledge
You understand ACA, Medicare, supplemental, and the full coverage landscape — not just the products you're comfortable selling. You stay current because your clients' needs change.
🤝
Relationship-Driven
You don't close and disappear. You answer the phone when your clients call, you remember their circumstances, and you're there at renewal. Your reputation is your business.
✍️
You Put Your Name on It
Every recommendation you make, you'd stand behind in writing. You take ownership of your advice and are transparent about what coverage does — and doesn't — cover.
🧩
Skilled at Complex Cases
You thrive when it gets complicated — self-employed clients, families with multiple coverage needs, Medicare transitions, pre-existing conditions. That's where you earn your keep.
🌎
Premium Efficiency First
You believe your primary job is to help clients use their premium dollars as efficiently as possible — not to sell the most expensive plan or the one that pays best. You present options, explain the tradeoffs, and let clients make informed decisions.
📋
Properly Licensed
You hold the appropriate state licenses for the lines you write. You maintain your E&O coverage. You operate by the book — because that's the only way to do this work with integrity.
How It Works

Earn access to qualified leads on your terms.

Our process is designed to keep the network strong. We'd rather have fewer great brokers than a long list of mediocre ones.

01
Submit Your Application
Tell us about your background, your experience, and the lines you write. We want to understand your practice — not just check boxes. The application form is below.
02
We Review Your Profile
Our team reviews every application personally. We look at your experience, licensing, lines of business, and your approach to client service. This typically takes 3–5 business days.
03
Qualification Conversation
If your application looks strong, we'll schedule a short call to learn more about your practice and explain exactly how our lead program works — pricing, volume, geography, and expectations.
04
Access Leads at Agreed Rates
Accepted brokers purchase leads at rates agreed upon during qualification. Leads are generated through our educational content properties and represent real consumers actively seeking coverage guidance.
Our Standards

Who we are — and who we aren't.

We built GYOLeads because too many Americans get bounced between call centers and end up with coverage that doesn't fit their needs or their budget. We're fixing that by connecting them with agents who put their clients' interests first — every time.

✓ We're looking for
✓
Independent brokerage agents with established practices and real client relationships
✓
Brokers licensed in multiple lines who can address a client's full coverage picture
✓
Agents who follow up and maintain ongoing relationships with the clients they write
✓
Professionals with verifiable experience — at least one year in the field, active license in good standing
✓
Brokers who embrace education — you explain options, not just pitch products
✓
Agents focused on premium efficiency — your goal is the right coverage at the right cost, not the highest commission
✗ Not a fit for
✗
Call center agents working scripts for high-volume carriers with no personal client relationships
✗
Captive agents restricted to a single carrier's products who cannot offer objective guidance
✗
Agents focused purely on volume who prioritize enrollment numbers over client outcomes
✗
Brokers with compliance issues — active license problems, DOI complaints, or E&O lapses
✗
Transactional-only brokers who close a policy and move on without supporting clients at renewal or when questions arise
Broker Application

Ready to be considered? Let's talk.

We're not looking for the most agents. We're looking for the right ones.
We believe the primary job of an insurance agent is to help clients use their premium dollars as efficiently as possible — and to make sure they fully understand their options before making a decision.

Every application is reviewed personally. If you're accepted into the GYOLeads network, you'll receive qualified leads at rates we agree on together — no bidding wars, no black-box pricing.

We work with agents licensed in any state. The first step is simply telling us about yourself and your practice.

We'd love to hear from you! Please fill out the form and we'll get back to you as soon as possible.